Chief Executive Officer
Tanya Domier is Chief Executive Officer of Advantage Sales & Marketing LLC (ASM). She has also served on the company’s Board of Directors since 2006.
After beginning her career with The J.M. Smucker Company, Domier joined ASM in 1990 and quickly rose through the company’s ranks, holding a variety of executive-level positions in sales, marketing, and operations.
In 2000, Domier led the formation of IN Marketing Services, which closed the gap created by traditional promotion agencies by intimately understanding retailer and manufacturer needs and grounding programs in shopper insights. In ten years, the division rose to the top ten of the PROMO 100 and came to offer a full suite of services from shopper and experiential marketing to custom content and digital solutions.
As President and Chief Operating Officer, a position Domier held until assuming her CEO role in January 2013, Domier developed a new strategic plan for the company with focus on 5 Pillars: People, Culture, Creating Raving Fans of Clients and Customers, Operational Efficiency, and Growth. This strategy fosters a performance-driven culture that emphasizes the importance of proactively adding value and delivering results for each of ASM’s clients and customers.
In her new CEO role, Domier continues to strategically shape the future of Advantage. Recognizing that today’s CPG sales managers require an advanced skillset and general-management mindset, she implemented a new leadership immersion program for recent college graduates. Also under her leadership, ASM is increasing its strength in technology by expanding its business intelligence platform and insight driven strategies.
Domier holds a bachelor’s degree in Political Science from California State University, Chico. She lives with her husband and three teenage sons in Orange County, CA. .
About Advantage Sales & Marketing LLC
Founded in 1987, Advantage Sales & Marketing LLC (ASM) is North America’s premier sales and marketing agency committed to building brand value for its more than 1,200 clients. ASM’s cradle-to-cart—post-manufacture to consumption—customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronic and home center industries. Headquartered in Irvine, Calif., ASM has more than 30,000 associates and more than 60 offices in the United States and Canada. For additional information, visit www.asmnet.com or call 949-797-2900.