Chairman of the Board
Sonny King is the founder and Chairman of the Board of Directors of Advantage Sales & Marketing LLC (ASM).
King has more than 40 years of experience in the Consumer Packaged Goods industry, beginning with Vons Grocery Company in Southern California where he served as Vice President of Grocery and General Merchandise.
After leaving the retail segment in 1985, he served as a new store format and franchising consultant until 1986 when he founded his own food brokerage company, Advantage Sales & Marketing LLC in March 1987. Until December 2012, King served as Chief Executive Officer of Advantage.
Since ASM’s founding, King’s leadership and vision have provided the framework for growth of ASM to a position of national prominence, exceeding $1 billion in sales. Advantage is the premier sales and marketing agency in North America and is committed to building brand value for its clients and customers.
King completed graduate certificates in Food Marketing and Distributions from both Cornell University and the University of Southern California. He is the 2002 recipient of the Ernst & Young Entrepreneur of the Year award for Orange County, Calif.
He is also a member of the Board of Directors for Enactus (formerly Students in Free Enterprise); GS1, a leading global organization dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains globally and across sectors; and the Advisory Board of Orangewood Children’s Home, in Orange, Calif.
About Advantage Sales & Marketing LLC
Founded in 1987, Advantage Sales & Marketing LLC (ASM) is North America’s premier sales and marketing agency committed to building brand value for its more than 1,200 clients. ASM’s cradle-to-cart—post-manufacture to consumption—customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronic and home center industries. Headquartered in Irvine, Calif., ASM has more than 30,000 associates and more than 60 offices in the United States and Canada. For additional information, visit www.asmnet.com or call 949-797-2900.