Harry Rozelle

Executive Vice President - New Business Strategy and Concept Development

Harry Rozelle is Executive Vice President of New Business Strategy and Concept Development for the Marketing Services division of Advantage Sales & Marketing LLC (ASM).

Rozelle founded Try-Foods International (TFI) in 1987, steering it from a small recipe development and distribution firm to a strategic marketing and merchandising company with offices in the U.S. and Canada.

Active in all TFI business dealings, Rozelle aggressively pursued long-term growth opportunities for the company and its client base. His wealth of experience includes strategic development of in-store promotions and cooperative ventures with and for major retailers, commodity groups and brands.

ASM acquired TFI in September 2006 and Rozelle went on to lead the Walmart Team. His leadership and relationship with the retail giant directly contributed to ASM’s success at Walmart.

Rozelle holds a bachelor’s degree in Public Relations from The University of Florida.

About Advantage Sales & Marketing LLC
Founded in 1987, Advantage Sales & Marketing LLC (ASM) is North America’s premier sales and marketing agency, with revenues approaching $1 billion, committed to building brand value for its more than 1,200 clients. ASM’s cradle-to-cart—post-manufacture to consumption—customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronic and home center industries. Headquartered in Irvine, Calif., ASM has more than 20,000 associates and 66 offices in the United States and Canada. For additional information, visit www.asmnet.com or call 949-979-2900.